Customer service is key. In today’s business environment, organizations that focus on excellent customer service stand out in the crowd.
 
We just received the following two e-mails from associates about Apple’s customer service:
 
1) Just the other day, Apple got a return of an iPad 2 with a sticky note that said, “My wife said, ‘No.’” This news got to two executives, who sent the guy a free iPad with a sticky that read, “Apple said, “Yes.’”
 
2) My Macbook Pro died. The next day, I had an appointment at the Apple store and took the dead laptop with me on a lark. The “genius” there found out my warranty had expired two months ago. Without me asking, he extended it and gave me a new $1,000 processor. He then apologized that it would take two days to get it back to me. I went from really liking Apple gear to really loving Apple…just like that!
 
If a hugely profitable, fast-growing company can provide exceptional customer service like these examples demonstrate, there’s zero justification for other companies to skimp on customer delight!
 
The key to customer service: They simply put the customer first.